THE ICONIC MCDONALDS ARCHES were flipped ON INTERNATIONAL WOMEN'S DAY TO CelebratE
all of the women who chOose McDonald's to be a part of their story.
ONE 'W', BILLIONS OF IMPRESSIONS, THOUSANDS OF SELFIES & TWO MINOR CAR ACCIDENTS.
"Hey lady! You better hurry up and tell somebody they have that sign upside down." – Man yelling from his car window.
we told the story of patricia, an owner operator of 18 mcdonald's restaurants,
loving mother of two daughters & total badass.
"When life kicks you in the butt, you've got to be willing to say... I'm going to do something different to make it better." – Patricia
1.6 BILLION IMPRESSIONS
THE 'W' was NOTICED AROUND THE WORLD, GAINING 1.6 billion+ impressions in 24 hours.