EMILY WALTON
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THE FLIP

THE FLIP

 

The iconic McDonald’s arches were flipped on International Women’s Day to celebrate

all of the women who have chosen McDonald's to be a part of their story.

 6 Cannes Lions  | 6 D&AD Pencils |  6 CLIOS | 3 LIA | 1.6 Billion Impressions  |  #1 Search Query on Women's Day

 

PATRICIA WILLIAMS

We told the story of Patricia, an owner operator of 18 McDonald's restaurants,

loving mother of two daughters & total badass.

"When life kicks you in the butt, you've got to be willing to say... I'm going to do something different to make it better." – Patricia

 

OUTDOOR

One 'W', billions of impressions, thousands of selfies & two minor car accidents.

 

RETAIL

The arches were flipped on packaging and uniforms in 100 female owner-operated

McDonald’s restaurants across the nation.

 

RESULTS

The 'W' was noticed around the world, gaining 1.6 billion+ impressions in less than 24 hours.

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