EMILY WALTON
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THE FLIP

THE FLIP

 

THE ICONIC MCDONALDS ARCHES were flipped ON INTERNATIONAL WOMEN'S DAY TO CelebratE

all of the women who chOose McDonald's to be a part of their story.

 6 Cannes Lions  | 6 D&AD Pencils |  6 CLIOS | 3 LIA | 1.6 Billion Impressions  |  #1 Search Query on Women's Day

 

outdoor

ONE 'W', BILLIONS OF IMPRESSIONS, THOUSANDS OF SELFIES & TWO MINOR CAR ACCIDENTS.

 

PATRICIA WILLIAMS

we told the story of patricia, an owner operator of 18 mcdonald's restaurants,

loving mother of two daughters & total badass.

"When life kicks you in the butt, you've got to be willing to say... I'm going to do something different to make it better." – Patricia

 

1.6 BILLION IMPRESSIONS

THE 'W' was NOTICED AROUND THE WORLD, GAINING 1.6 billion+ impressions in 24 hours.

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