THE ICONIC MCDONALDS ARCHES were flipped ON INTERNATIONAL WOMEN'S DAY TO CelebratE
all of the women who chOose McDonald's to be a part of their story.
6 Cannes Lions | 6 D&AD Pencils | 6 CLIOS | 3 LIA | 1.6 Billion Impressions | #1 Search Query on Women's Day
ONE 'W', BILLIONS OF IMPRESSIONS, THOUSANDS OF SELFIES & TWO MINOR CAR ACCIDENTS.
we told the story of patricia, an owner operator of 18 mcdonald's restaurants,
loving mother of two daughters & total badass.
"When life kicks you in the butt, you've got to be willing to say... I'm going to do something different to make it better." – Patricia