EMILY WALTON
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GRANDMA HAS A LIFE

GRANDMA HAS A LIFE

 

Finally grandma found chicken tenders she can pass as hers. 

Which is nice, because she has better things to do.

GOLD ADDY (Regional)  |  SILVER ADDY (National)

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BRING YOUR GRANDMA TO MCDONALD'S DAY

We kicked things off with an activation to get real grandmas out of the kitchen.

Over 1.6K grams and their grandkids stopped by to give their stamp of approval on our chicken

and snap a pic with it to enter a sweeps for a weekend getaway for two.

 

SOLD OUT

Shortly after campaign launch, we sold 10.5 million more tenders than anticipated,

leading to a nationwide sellout. a McDonald's first.

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THE RETURN

Tenders that good were destined for a comeback. So we celebrated their return with the people

who were hyped the most in a youtube masthead that gained over 4 million views.